00 / Final Deliverables
Design a pop-up shop for the company Good Eggs, a Bay-Area online grocery service that focuses on fresh, local produce delivered straight to the customer.
Part 1 (2 weeks): Brand Research, Key Insights
Part 2 (6 weeks): Iterations, Rapid Prototyping
Part 3 (2 weeks): Marketing Strategy
Physical Model
Digital Model
Site Renders
From the brand research I conducted with Meijie Hu, we concluded three key insights. We also focused on the competitor market, so we can evluate where our brand fits within these competitors.
After researching the brand image of Good Eggs, I began to ideate what kind of experience I want to create. I looked back into my insights, and tried to encapsulate the feelings of what I investigated. I decided with the idea that Good Eggs provides its customers with a health lifestyle track, with no effort needed on their part.
After researching the brand image of Good Eggs, I began to ideate what kind of experience I want to create. I looked back into my insights, and tried to encapsulate the feelings of what I investigated. I decided with the idea that Good Eggs provides its customers with a health lifestyle track, with no effort needed on their part.
Because Good Eggs exists primarily in the Bay Area, I created a marketing campaign to introduce a Good Eggs pop-up shop to Pittsburgh.
After researching the brand image of Good Eggs, I began to ideate what kind of experience I want to create. I looked back into my insights, and tried to encapsulate the feelings of what I investigated. I decided with the idea that Good Eggs provides its customers with a health lifestyle track, with no effort needed on their part.
